We can make a dire economic situation a lot worse by negative thinking and actions. Instead, this Competition project points to enterprises and initiatives that can build a future of local, creative employment. These include design companies, new training courses and showcases of digital modelling in support of a huge range of industries.
Letchworth is portrayed in historical terms as the First Garden City rather than as a social experiment that has to earn its keep in each generation. Its iconic status in urban design studies has little measurable effect on the local economy; other factors such as proximity to London for commuters are at least as important.
It’s sensible for each place to start from whatever advantages it possesses. The reputation for urban design, though overtaken in environmental terms, provides a starting point for taking stock of new industries and learning opportunities so as to publicise them and to attract and start up more initiatives like them.