{"id":859,"date":"2012-08-13T08:11:03","date_gmt":"2012-08-13T08:11:03","guid":{"rendered":"http:\/\/competition.letchworthfestival.org\/?p=859"},"modified":"2012-08-13T08:38:31","modified_gmt":"2012-08-13T08:38:31","slug":"olympics-3d-animation","status":"publish","type":"post","link":"https:\/\/competition.letchworthfestival.org\/?p=859","title":{"rendered":"Olympics 3D animation"},"content":{"rendered":"<p>&#8220;Marketing restrictions on Olympic contractors and suppliers are unlikely to be lifted before the end of the year, &#8230;&#8221; <a title=\"The Construction Index: list of contractors to the Olympic Games 2012\" href=\"http:\/\/www.theconstructionindex.co.uk\/news\/view\/olympic-marketing-ban-set-to-stay-until-2013\" target=\"_blank\">here<\/a>, quoting the Armitt report, <a href=\"http:\/\/www.culture.gov.uk\/images\/publications\/John_Armitt_Report.pdf\" target=\"_blank\"><em><span style=\"color: #0d2949;\">London 2012 \u2013 a global showcase for UK plc <\/span><\/em><\/a><\/p>\n<p>What has 3D animation to do with the Olympic Games? The answers are so many and diverse that we need only mention <em>coaching, advertisement \/ TV trailers \/ documentaries, venue planning, security, play-backs, big screen visuals &#8230; <\/em><\/p>\n<p><em><\/em>That&#8217;s worth mentioning here for at least two reasons: 2D\/3D modelling, animation, visualisation etc. are a vital element of the creative industries in which we in the UK excel and which contributed to an unprecedented degree to presentation of the Games (and hence London and the UK) to the rest of the world.<\/p>\n<p>Another reason is closer to home: the &#8216;fly-through&#8217; visualisation of the Olympic Park was orchestrated by our main commercial sponsor <a title=\"Earthware web site's What We Do page\" href=\"http:\/\/www.earthware.co.uk\/what-we-do\/\" target=\"_blank\">Earthware<\/a>. <em><strong>Congratulations to Earthware and all who worked behind the scenes (quite literally in this case) to make the 2012 Olympic Games outstanding!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Marketing restrictions on Olympic contractors and suppliers are unlikely to be lifted before the end of the year, &#8230;&#8221; here, quoting the Armitt report, London 2012 \u2013 a global showcase for UK plc What has 3D animation to do with &hellip; <a href=\"https:\/\/competition.letchworthfestival.org\/?p=859\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=859"}],"version-history":[{"count":6,"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":861,"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=\/wp\/v2\/posts\/859\/revisions\/861"}],"wp:attachment":[{"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/competition.letchworthfestival.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}