Is this a talent show?

Yes, this competition is designed to demonstrate the results of highly developed skills. Yet unlike the television series The Apprentice, for instance, it is not about being stressed, outperforming others or suddenly being ‘discovered’. Rather it values learning to co-operate with others and acknowledging all contributions. It is essentially about delivering a result to match a more-or-less precise brief within a set of rules and informal guidance. The project is visible to a network of relevant companies and other organisations – even those that are too busy to take part directly – as will be the models that are chosen for publication. At the very least it will encourage entrants to work up their 3D models to portfolio standard.